Last Revised: November 25, 2025
1. Introduction
This Privacy Policy ("Policy") explains how Madili ("the Company," "we," "us," or "our") collects, uses, shares, and safeguards your personal information when you access or interact with our games, websites, mobile apps, and related services (collectively called the "Services").
Your use of our Services confirms your acceptance of the data processing practices described in this Policy. We operate in accordance with applicable data protection laws, such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), Personal Information Protection and Electronic Documents Act (PIPEDA), and other relevant privacy regulations.
2. Categories of Information We Collect
We gather personal information from three primary sources, as detailed below:
2.1 Information You Voluntarily Submit
When creating an account, using specific Service features, or communicating with us, you may choose to provide personal data, including:
Contact Information: Full name, email address, phone number, and physical address.
Account Details: Username, encrypted password, and answers to security questions.
Demographic Data: Date of birth, gender, and general geographic location (e.g., city or region).
Preference Settings: Choices regarding marketing opt-in/opt-out and subscription preferences.
2.2 Automatically Collected Information
As you engage with our Services, we automatically gather certain data, such as:
Technical Information: Device model, operating system, web browser type and version, and IP address.
Usage Data: Session duration, login frequency, and in-game actions (e.g., purchases, menu selections).
Device Identifiers: Device fingerprint, hardware IDs, and network connection type (Wi-Fi or mobile data).
2.3 Information Obtained from Third Parties
We may also acquire personal data from external sources, including:
Social Media Integrations: Profile details (e.g., name, profile picture) when you connect your social media accounts (e.g., Facebook, Google) to our Services.
Verification Service Providers: Partners specializing in fraud prevention and identity verification (e.g., entities confirming age or residency).
Advertising Partners: Metrics related to campaign performance and user interaction with promotional content.
3. How We Use Your Information
We process your personal information for legitimate business purposes, primarily to deliver, maintain, and improve the Services.
3.1 Service Operation and Maintenance
Creating and managing user accounts.
Processing payments and overseeing financial transactions.
Providing customer support and resolving inquiries or disputes.
3.2 Marketing and Communication Efforts
Sending promotional offers, feature updates, and event notifications that match your preferences.
Delivering personalized advertising or tailored content suggestions.
Conducting user surveys and analyzing marketing effectiveness.
3.3 Service Enhancement and Development
Analyzing usage patterns and trends to optimize gameplay and improve design.
Developing and testing new features and functionalities.
Monitoring Service performance and identifying technical issues or bugs.
3.4 Legal Compliance and Risk Management
Ensuring compliance with applicable gaming regulations, privacy laws, and consumer protection standards.
Preventing fraud, unauthorized access, or misuse of the Services.
Enforcing our Terms of Use and other relevant legal agreements.
4. Data Sharing and Disclosure Practices
We never sell your personal information under any circumstances. We may share such information only in the following situations:
4.1 Third-Party Service Providers
We collaborate with trusted external partners to support the operation of our Services, including:
Cloud Hosting Providers: For secure data storage and hosting (e.g., AWS, Google Cloud).
Payment Processors: For secure handling of financial transactions (e.g., Stripe, PayPal).
Customer Support Platforms: For managing user assistance and communications.
Analytics and Marketing Tools: To assess Service performance and refine outreach strategies.
4.2 Corporate Transactions
In the event of a merger, acquisition, asset sale, or corporate restructuring, your personal information may be transferred to the acquiring or successor entity. Such transfers will comply with applicable laws and any required notification obligations.
4.3 Legal Requirements and Obligations
We may disclose personal data if required by law or legal process, including compliance with subpoenas, court orders, or requests from regulatory authorities.
5. Tracking Technologies We Employ
5.1 Cookies and Similar Tools
Cookies are small text files stored on your device to improve usability. We use cookies to:
Maintain user login sessions.
Save your preferences (e.g., language settings, game difficulty levels).
Monitor Service performance and detect technical issues.
5.2 Managing Your Tracking Preferences
You can control cookie and tracking settings through the following channels:
Browser Controls: Adjust or block cookies via your web browser's settings.
Advertising Opt-Out Platforms: Visit industry resources such as the Digital Advertising Alliance Consumer Choice Page.
In-App Settings: Manage permissions within the privacy or account settings of the Service.
6. Data Security Measures
We implement robust technical and organizational safeguards to protect your personal data from unauthorized access, disclosure, or misuse, including:
Encryption: TLS 1.2+ encryption for the secure transmission of sensitive data.
Access Controls: Multi-factor authentication (MFA) and role-based access permissions.
Security Testing: Regular audits, penetration testing, and vulnerability scans.
Certified Infrastructure: Use of SOC 2-compliant storage environments.
7. Your Privacy Rights
Depending on your country or region of residence, you may be entitled to the following privacy rights:
7.1 Right to Access and Data Portability
Request access to your personal data or obtain copies of such data, including details about how it is processed and shared with third parties.
7.2 Right to Correction and Restriction of Processing
Request corrections to inaccurate or incomplete personal data, or restrict the processing of your data in specific circumstances (e.g., suspending marketing communications).
7.3 Right to Erasure and Withdrawal of Consent
Request the deletion of your account or withdraw consent for optional data processing activities, subject to legal obligations to retain certain data.
8. Data Retention Periods
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law:
Account Data: Retained while your account is active and for a reasonable period after account closure.
Legal Compliance Data: Retained to meet regulatory, tax, or legal obligations.
Marketing Data: Retained only with your explicit consent or until you opt out of marketing communications.
9. Additional Rights for California Residents (CCPA/CPRA)
Residents of California have additional privacy rights under the CCPA and CPRA, including:
Right to Know: Request information about the personal data we collect and the purposes of such collection.
Right to Delete: Request the deletion of your personal information, subject to certain exceptions.
Right to Opt Out of Data Sales: Although we do not sell personal data, you have the right to opt out if such practices are ever implemented.
Right to Non-Discrimination: Protection against discrimination for exercising your privacy rights.
We may require verification of your identity before processing these requests. We will respond to valid requests within 45 days, with the option to extend this period by an additional 45 days if necessary.
10. Policy Updates and Revisions
We may update this Policy from time to time to reflect changes in our data handling practices or legal obligations. When updates are made, we will notify you through:
Prominent in-Service notifications;
Email alerts sent to your registered email address; or
An updated posting on our official website.
The "Last Revised" date at the top of this document indicates the most recent update.
11. Contact Information
For privacy-related inquiries, data access requests, or complaints, please contact us at: [email protected]
By continuing to use our Services, you acknowledge that you have read, understood, and agree to the terms of this Policy and any future updates.